In the 1980's and 1990's, Foshan people who "received the moon near the water platform" first produced for Hong Kong and Macau children's clothing brands, and started the development journey of "Foshan Children's Clothing".
After more than 30 years of development, Foshan children's clothing has become the banner of Chinese children's clothing, forming more than 2,000 different levels of brands, more than 6,000 children's clothing companies, 8,000 children's clothing supporting enterprises, upstream and downstream and supporting enterprises with more than 600,000 employees With an annual output of more than 400 million pieces of children's clothing. As early as 2004, it was awarded the honorary title of "China's Famous Town for Children's Wear" by China Textile Industry Association, China Fashion Designers Association and China Fashion Association.
However, Foshan children ’s clothing has always lacked awareness of being bigger and stronger, and the overall industry jungle market positioning is similar. There is more competition among enterprises and less competition, and the inherent linkage power is insufficient, resulting in “more stars and fewer moons”.
The Third Plenary Session of the 18th CPC Central Committee for the first time proposed that the market plays a "decisive role" in the allocation of resources, that is, future reforms will more decentralize the market, thereby better stimulating economic vitality. "In the past, we complained that the government did not support, but in fact, we were not enough to fight for it! If we do a good job, the government's reasonable support will definitely be a boom. Therefore, it is more important to be more introspective and explore the inherent vitality of the industry. .
A corporate brand ordering conference started by nine companies began planning at the end of last year, which eventually led to the joining of hundreds of companies. In 4 months, they have carried out joint exhibition road shows in more than 30 cities across the country, and finally in Foshan, they attracted a large number of accurate domestic and foreign buyers, chain buyers and e-commerce buyers.
In the past, there was little communication between children's clothing companies, and it was especially taboo for peers to come and watch the version. Now, everyone has a new perspective: Instead of competing internally for death, it is better to form a regional close alliance, rebuild the ecology of the children's clothing industry in Foshan, and move from competition to competition.
之上 On the basis of the joint exhibition, a new industrial ecology is gradually being established. Children's clothing companies open the door to each other, encourage editions and designers to communicate, and study how to integrate resources and build a public platform.
The new economic Internet era is a huge disruption to the traditional manufacturing industry. The mode of product production and channel development is undergoing tremendous changes. Through the new economy, the integration of resources deep into the industry has begun to plan. Throughout the industrial jungle, tree species are no longer a single batch of production-oriented enterprises.
In the children's clothing kingdom of Foshan, an endogenous "interconnected" internal power is emerging. In the children's clothing industry, there have been a number of companies focusing on e-commerce. Some platforms focus on providing public professional design talents. They have also differentiated companies focusing on production and upgrading. There are also companies focusing on brand management. Through internal industry mergers Bigger and stronger. Some children's clothing brands are currently outsourcing production orders. For example, Foshan brand Carlfit, a quarter of the production enterprises dominate, and others outsource.
互聯 "Interconnected group" is an irreversible trend. The power of integration may make this Chinese children's clothing chief industry cluster interpret more moving industry stories.